news

AI in ITSM: Where to Start (Without Overcomplicating It)
Burlington – ON – March 30, 2026 – AI is everywhere right now – and for IT service management (ITSM) professionals, the pressure to “figure it out” is real. But here’s the problem: many organizations are overcomplicating AI before they even begin. The reality? You don’t need a massive transformation strategy or advanced data science capabilities to start benefiting from AI in ITSM. What you do need is a clear, practical starting point.

AI for ITSM: It’s Not the Future – It’s Now! Don’t Get Left Behind
Burlington – ON – November 6, 2025 – Forget ‘AI for ITSM’ being a future project – it’s the essential standard right now. Organizations that hesitate are already losing ground. To meet the demands of a hyper-digital world, ITSM professionals must stop thinking about if they'll use AI and start leveraging it to drive immediate, transformative changes, improve service quality, and foster rapid innovation.

October and November Happenings: Featuring Industry-Exclusive ½-Day Workshops
Burlington – ON – October 2, 2025 – As the year winds down, it’s the perfect time to strengthen your ITSM skills and set yourself up for success in 2026. The right training ensures your IT organization can adapt, evolve, and deliver lasting results.

Step Out of Your Comfort Zone – And Be Happy About It!
Burlington – ON – October 1, 2025 – How often do we play it safe, stay in the familiar, and tell ourselves "someday" when it comes to our biggest goals? Stepping out of your comfort zone isn’t just a motivational cliché – it’s one of the most proven strategies for personal and professional growth.

Embrace the Future of IT Service Management with Our Updated Course: AI for ITSM
Burlington – ON – August 29, 2025 – There is no doubt the pace of technological evolution today is rapid and relentless, and professionals in IT service management (ITSM) must stay ahead of the curve! Enter Pink Elephant’s updated course, AI for ITSM – an exclusive workshop designed to empower you with the knowledge and skills necessary to harness the transformative power of artificial intelligence in your organization.

Fall into ITSM Success This September and October
Burlington – ON – August 28, 2025 – As autumn settles in, it’s the perfect season to refocus, recharge, and invest in your professional growth. Just like the changing season, IT organizations must adapt and evolve – and the right training can make all the difference.

Ease into IT Service Management (ITSM) Training This August and September
Burlington – ON – July 30, 2025 – This August and September, embrace the flexibility of virtual learning without sacrificing quality. Pink Elephant’s integratedITSM courses are packed with practical how-to content and real-world guidance to help you upskill while strengthening your IT organization and building meaningful ITSM capabilities.

Heat Up Your ITSM Skills This July – Don’t Miss the Summer Training Sale!
Burlington – ON – June 25, 2025 – This July, move beyond high-level frameworks like ITIL® 4 and dive into the practical how-to of IT service management. Pink Elephant’s integratedITSM courses are built to deliver actionable tools, clear guidance, and real-world examples you can start using right away.

Real-World ITSM Starts Here: integratedITSM
Burlington – ON – June 16, 2025 – If you’re ready to move beyond the high-level theory offered by other ITSM frameworks and start achieving real-world results, this white paper is for you.

integratedITSM or ITIL®? The Important Differences to Consider
Burlington – ON – June 16, 2025 – If you’ve been questioning the practical value of ITIL 4, you’re not alone. As ITSM professionals increasingly seek real-world, actionable guidance – not just theory – the search for a more business-focused alternative is growing.

June ITSM Training That Delivers More Than ITIL
Burlington – ON – May 27, 2025 – If you’ve taken ITIL® 4 Foundation and were left asking, “Now what?” – this is your answer. Our courses dig into the real “how-to” of IT service management (ITSM) with actionable tools, clear guidance, and real-world examples you can use right away.

The Importance of Agile Scrum Certification for IT Service Management Professionals
Burlington – ON – May 27, 2025 – In today’s fast-changing technology landscape, the ability to adapt and deliver value quickly is crucial for IT service management (ITSM) professionals. Agile Scrum, a framework designed to promote collaboration, flexibility, and efficiency, has emerged as a vital knowledge area for those working within IT service management.

10 Must-Attend Reasons You Can’t Miss THE ITSM Event of the Year
Burlington – ON – May 14, 2025 – Set your course for Pink26: February 16-19, 2026, at the Bellagio in Las Vegas!

Featured Article: The Value of Lean and the Value Stream Mapping Architect Designation
Burlington – ON – May 2, 2025 – We’re excited to share a standout article from our partners at Professional Designations Corp. (PDC) – shared with their permission – that shines a spotlight on one of the most practical tools in modern ITSM: Lean and, more specifically, Value Stream Mapping.

May Training Schedule: 2-for-1 Offer Ends May 2!
Burlington – ON – April 16, 2025 – Looking to strengthen your ITSM capabilities, explore the role of AI in IT service management, or improve overall process performance? Our expert-led training courses are designed to give you the practical knowledge and tools you need to move forward with confidence.

A New Way of Looking at ITSM: More Insights, More Interaction, More Value
Burlington – ON – April 8, 2025 – The world of IT service management (ITSM) is evolving – shouldn’t your training evolve with it?

Supercharge Your Performance with AI!
Burlington – ON – March 14, 2025 – Discover how artificial intelligence (AI) is transforming ITSM and revolutionizing your day-to-day tasks.

‘March’ into Learning – Build New Skills with Expert Training
Burlington – ON – February 24, 2025 – Four significant champions of the IT industry were recently inducted into Pink Elephant’s IT Service Management Hall of Fame during Pink25, which was held at the Bellagio, Las Vegas, February 2-5^th.

Kudos to the Newest Inductees into Pink Elephant’s IT Service Management Hall of Fame!
Burlington – ON – February 24, 2025 – Four significant champions of the IT industry were recently inducted into Pink Elephant’s IT Service Management Hall of Fame during Pink25, which was held at the Bellagio, Las Vegas, February 2-5^th.

Step into February with a Focus on Growth and Success!
Burlington – ON – February 5, 2025 – This February, take the next step in your professional journey. Whether you're aiming to master new skills, gain industry-recognized expertise, or elevate your career, we have the courses to help you achieve your goals.

Case Study: The Lean IT Journey of a Leading Investment Bank: Transforming Onboarding and Organizational Success
Burlington – ON – January 7, 2025 – Since 2017, a leading investment bank has partnered with Pink Elephant to embed Lean IT principles into its operations and onboarding process. With nearly 40 training sessions conducted, hundreds of employees have adopted a mindset of efficiency, collaboration, and continuous improvement.

Start the Year Strong with Our January Education Lineup!
Burlington – ON – December 11, 2024 – Make 2025 the year to transform your aspirations into achievements. Whether you’re looking to sharpen your skills, expand your knowledge, or reach new professional heights, now is the perfect time to invest in your future.

Case Study: Empowering Government ITSM Transformation Through Strategic Training
Burlington – ON – December 9, 2024 – A prominent federal government agency recognized the need for significant improvement in its IT service management (ITSM) processes, particularly in Business Relationship Management (BRM). After evaluating various training programs from different suppliers, the agency chose Pink Elephant as a partner to guide 28 staff members through a comprehensive educational experience aimed at achieving the esteemed IT Business Relationship Management Architect designation.

The Importance of Root Cause Analysis (RCA) Skills in Major Incident and Problem Management
Burlington – ON – December 9, 2024 – Did you know that organizations can lose thousands of dollars per minute during system outages? In such critical moments, the difference between chaos and recovery often lies in one set of skills: Root Cause Analysis (RCA).

Embracing Systems Thinking for IT Transformation
Burlington – ON – November 20, 2024 – This blog introduces a new and detailed paper, Integrated IT Service Management – A Systems Thinking Approach to ITSM, which is about ‘systems thinking’.

Using XM’s (Experience Management) Persona Concept to Enhance Your Change Management Process
Burlington – ON – November 1, 2024 – At the heart of IT service management (ITSM) advancement lies experience management (XM), a strategic enabler that enhances every aspect of service delivery. Within the integratedITSM framework – a holistic IT management approach that combines various best practices such as Lean, Agile, DevOps, and systems thinking to align IT services closely with business goals – XM provides the essential bridge between IT services and the people who benefit from them, enabling a holistic, value-driven approach to service management.

Check Out Our Featured New Courses and November Education Lineup…
Burlington – ON – October 21, 2024 – Embrace November: Cozy Up with Self-Paced Online Learning! In November's chilly embrace, the longer evenings create the perfect backdrop for personal growth. It's an ideal time to settle in and engage in self-paced online courses that enrich your knowledge while enjoying the warmth of home.

The Importance of a DevSecOps Certification and Its Link to Cybersecurity
Burlington – ON – September 24, 2024 – Business and IT organizations worldwide are facing unprecedented challenges in the area of cybersecurity. Even the more mature mainstays of the IT world, such as access control and IT service management, are being heavily impacted on multiple fronts in today’s fluid cyber environment. With cyber threats becoming much more sophisticated and cyber attacks far more frequent, leaders are increasingly turning to DevSecOps as an enabling strategy to integrate security into the DevOps life cycle.

Unlocking the Future: Why Every Business Professional Needs to Understand the Essentials of AI
Burlington – ON – September 24, 2024 – AI is no longer a futuristic concept; it’s a fundamental aspect of how we do business today. From enhancing customer experiences to optimizing operations, AI is transforming industries across the board. But here’s the catch: Understanding the essentials of AI is crucial for everyone in any role, in any department, within any business – here’s how that can happen

Drawing Inspiration from Pink25’s Opening Keynote, Diana Nyad: Lessons for IT Service Management Professionals
Burlington – ON – September 23, 2024 – We are excited to have Diana Nyad as the opening keynote at Pink25 – Pink Elephant’s 28th annual IT service management conference and exhibition.

Take a Look at October’s Spooktacular Lineup of Certification Courses and Events!
Burlington – ON – September 20, 2024 – Pink Elephant’s integratedITSM certification courses are gaining very positive momentum!

NEW PinkMasterClass: AI-Augmented ITSM
Burlington – ON – September 13, 2024 – With the growing focus on AI (artificial intelligence), this is an incredibly exciting time for IT service management (ITSM) professionals!

Take a Look at September’s Amazing Lineup of Certification Courses & Events!
Burlington – ON – August 14, 2024 – Pink Elephant’s integratedITSM certification courses are gaining very positive momentum!

Hot Off the Press! The Pink25 Brochure is Now Available
Burlington – ON – August 14, 2024 – Join us from February 2-5, 2025, for the 28th annual IT service management conference – Pink25 – where we’re taking ITSM to a “rock ’n” new level!

The integratedITSM Scheme Offers 10 Certifications and 6 Designations!
Burlington – ON – July 12, 2024 – Pink Elephant is thrilled with the widespread acceptance of our integratedITSM certification courses, which are based on PDC’s integratedITSM designation scheme, and we remain dedicated to advancing professional capabilities within IT service management.

Check Out Our July Certification Course Schedule – Including integratedITSM Certification Courses
Burlington – ON – June 21, 2024 – Pink's comprehensive integratedITSM certification courses are making BIG waves in the industry!

Top 10 Reasons to Attend Pink25
Burlington – ON – June 13, 2024 – Pink has a reputation for developing very spirited and fun themes to help convey meaningful and relevant messages about IT and business in general. For Pink25, we once again embrace the world of music – we borrow the next conference theme from rock ‘n roll and the Eagles, one of the greatest bands of all time.

5 Reasons to Switch to Pink’s integratedITSM Certification Courses
Burlington – ON – June 5, 2024 – Pink Elephant’s integratedITSM certification courses are gaining momentum as more and more IT professionals make the switch to PDC’s integratedITSM certifications and designations and sway from other examination institutes (EIs).

AI Augmented ITSM
Burlington – ON – April 29, 2024 – In this industry-exclusive e-book, written by Troy DuMoulin, VP of Research and Development at Pink Elephant, and Robin Hysick, Senior IT Management Consultant at Pink Elephant, they dive into how ITSM will evolve as AI augmentation becomes more prevalent.

Check Out Our May Certification Course Schedule – Including integratedITSM Courses
Burlington – ON – April 19, 2024 – Pink’s portfolio of integratedITSM certification courses is generating a lot of excitement in the industry!

Pink25 Keynote Announcement – Diana Nyad, ‘Find a Way’
Burlington – ON – April 15, 2024 – It wasn’t a goal for the faint-hearted. It took an epic feat of endurance and human will. Imagine a grueling 53-hour, 111-mile continuous swim from Cuba to Key West, Florida, across jellyfish- and shark-infested ocean waters – without using a shark cage – and doing this at 64 years old.

integratedITSM – Everybody is Talking About, ‘The New Kid in Town!’
Burlington – ON – April 11, 2024 – The ITSM community has been well-served for many decades. We know because Pink Elephant played the leading role on the world stage starting the IT service management revolution in the late ‘80s and, until last year, supported and contributed to the various versions of multiple frameworks.

Call For Speakers – Pink25
Burlington – ON – April 8, 2024 – Are you a seasoned IT service management practitioner and/or industry expert?

EDUCATION ALERT – Introducing our Exclusive PinkMasterClass Series of Workshops!
Burlington – ON – April 5, 2024 – Pink Elephant is thrilled to debut a new series of educational workshops! The PinkMasterClass Series kicks off by offering four highly acclaimed and select half-day individual workshops – based on client feedback. Take one master class, or take them all.

April Certification Courses – Includes Free Course Offer
Burlington – ON – March 27, 2024 – Our new ITSM framework – Integrated IT Business Management – introduces a highly practical and real-world body of knowledge for ITSM professionals.

ITSM: You Can Check Out, But You Can Never Leave!
Burlington – ON – March 11, 2024 – Hot on the heels of a hugely successful Pink24 event last week, we’ve already started to organize Pink25.

March Certification Courses
Burlington – ON – February 23, 2024 – Start planning your spring schedule! Take a look at our upcoming courses.

Everybody is Talking About…‘The New Kid in Town!’
Burlington – ON – February 23, 2024 – The ITSM community has been well-served for many decades. We know because Pink Elephant played the leading role on the world stage starting the IT service management revolution in the late ‘80s and, until last year, supported and contributed to the various versions of multiple frameworks.

Get Fired Up! Read About The Integrated IT Business Management Designation Scheme
Burlington – ON – January 19, 2024 – Pink Elephant is very excited about our rousing new education portfolio addition! Working with Professional Designations (PDC) and other industry subject matter experts, the “Integrated IT Business Management” designation scheme includes several very significant new industry certifications.

Top 10 Reasons to Attend Pink24
Burlington – ON – January 8, 2024 – Our annual conference (now in its amazing 27th year!) is highly rated for many reasons, including the content-rich program and the super-spirited and fun energy attendees enjoy. Here are the top 10 compelling reasons that highlight the significance of your attendance at Pink24...

2024 Resolution: Upgrade IT Service Management & Business Management Skills
Burlington – ON – December 05, 2023 – Start planning your 2024 training! Take your IT service management knowledge to new heights with Pink’s many certification courses that profile an 'Integrated' IT Business Management approach.

Culture Eats Technology in Digital Transformation!
Burlington – ON – November 2, 2023 – Organizational change management is a business discipline that focuses on both the technical and the people side of change. Pink’s Organizational Change Management certification course emphasizes the leadership skills necessary for leading people through change because it’s often the difficulty that employees have to embrace and sustain change that leads to the failure of most change initiatives.

Pink24 Spotlight: The 5 Practices of Exemplary Leadership
Burlington – ON – October 13, 2023 – At Pink24, the industry’s most respected annual IT service management conference, and now in its 27th hugely successful year, Jack Probst will deliver an interactive 3-hour pre-conference workshop, held on Sunday and exclusively for Executive VIP passholders, based on the best-selling book, The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations, by James Kouzes and Barry Posner.

8 Key Objectives of IT Business Relationship Management
Burlington – ON – September 11, 2023 – IT business relationship management (BRM) processes, as well as the IT business relationship manager role, can collectively help accelerate cooperation and collaboration across your organization. Pink’s three-day IT Business Relationship Manager certification course details the key concepts and core principles of business relationship management that provide participants with a deep understanding of an organization’s business processes, goals, and objectives.

The Two Co-Requisite Courses that Underpin Integrated IT Business Management Designations
Burlington – ON – September 1, 2023 – The ability of an organization to meet its goals is dependent on highly effective and focused leadership at all levels of the organization. Today’s effective senior leaders, managers, and supervisors need to be well-equipped to deliver the organization’s goals despite the evolving challenges associated with today’s fast-changing business environment.

Business Process Management and How It Supports Integrated IT Service Management
Burlington – ON – August 16, 2023 – During the introduction module for Pink Elephant’s Integrated IT Service Management Essentials certification course, there is an overview of the business concepts of systems thinking, systems theory, process design, and business process management (BPM) that includes an explanation regarding the significance of all these areas to Integrated IT Service Management. This blog focuses on the relevance of BPM.

Lots to Celebrate with Pink’s Amazing Summer Training Sale!
Burlington – ON – June 20, 2023 – Choose from the three special offers. Lots of courses to choose from, including Pink’s new education portfolio.

When One Door Closes, Another Opens…Walk in and Say Hello to the PDC Designation Scheme for “Integrated IT Business Management”
Burlington – ON – June 15, 2023 – Pink Elephant is very excited to introduce a rousing new addition to our education portfolio. Working with Professional Designations Corp (PDC) and other industry subject matter experts, the “Integrated IT Business Management” designation scheme includes several very significant new industry certifications.

What Makes Leadership Development Programs Succeed?
Burlington – ON – May 11, 2023 – A recent Harvard Business Review article, What Makes Leadership Development Programs Succeed? states that “Every year, global organizations spend more than $60 billion on leadership development programs.”

The 10 Most In-Demand Tech Jobs for 2023 – Includes DevOps Engineer!
Burlington – ON – May 8, 2023 – In her January 2023 CIO article, The 10 Most In-Demand Tech Jobs for 2023 — and How to Hire for Them, Sarah K. White reports, “The ongoing tight IT job market has companies doing whatever they can to attract top tech talent.”

May 4th is International Star Wars Day!
Burlington – ON – May 1, 2023 – We dedicate Pink24 to Star Wars and its heroic characters and key themes and messages about leadership, trust, loyalty, teamwork, and perseverance. As May 4th approaches, we thought it was only fitting to honor Pink24's theme with a Flash Sale.

May Education Schedule
Burlington – ON – April 20, 2023 – Spring is the time for renewal, so what better time to upskill or develop new IT service management capabilities?

Lessons in Leadership From Star Wars
Burlington – ON – March 29, 2023 – The theme of Pink24, the 27th International IT Service Management Conference and Exhibition – being held at Bellagio in Las Vegas from March 3-6, 2024 – is Star Wars.

April Education Schedule – Includes Pink’s Awesome Spring Sale!
Burlington – ON – March 23, 2023 – Celebrate spring – and save – with Pink’s spectacular spring sale! Accelerate upskilling and professional development – while maximizing your spring training budget – with several spectacular spring sale offers for courses and consulting in April and May.

CMDB Spruce Goose, Star Wars Death Star, or an Answer to World Peace? (Remix 2023)
Burlington – ON – March 22, 2023 – In this updated article, let’s consider the changes that have occurred over the past 16 years that make the concept of an accurate configuration management system a necessity and, in principle, an obtainable goal.

March Education Schedule – Includes our Spectacular Spring Sale!!
Burlington – ON – March 10, 2023 – Stretch your training budget with several spectacular spring sale offers for courses and consulting in March, April, and May.

10 IT Certifications Paying the Highest Premiums Today
Burlington – ON – January 27, 2023 – Certifications can help you demonstrate commitment to your growth as an IT professional and, at the same time, they can make you more valuable to your organization – or other organizations.

February Education Schedule – Includes Our NEW IT Service Management Essentials Certification
Burlington – ON – January 23, 2023 – February is a very unique month on Pink’s education calendar – we’re VERY excited!

“Nobody Does It Better” – James Bond’s Top 10 Reasons to Attend Pink23
Burlington – ON – December 14, 2022 – Our mission is clear: Pink23 – the not-so-secret 26th IT Service Management Conference and Exhibition, a.k.a. the world’s # 1 ITSM event – is ready to deliver exceptional knowledge and guidance with our Licence to Fulfill…

Featured: LinkedIn’s 2022 Workplace Learning Report
Burlington – ON – November 28, 2022 – LinkedIn’s 2022 Workplace Learning Report details the growing importance of learning and development in today’s workplace. The report states 72% of learning and development leaders agree that L&D has become a more strategic function at their organization.

December Education Schedule – Features Organizational Change Management Certification Course!
Burlington – ON – November 21, 2022 – Leading major organizational change is often complex and can fail when efforts center only on the technical side of change.

Choose Your Attitude!
Burlington – ON – November 16, 2022 – When many of us think about extreme athletic feats or accomplishments of great courage, often our minds go to imaginings like climbing to the top of Mount Everest, exploring Antarctica and reaching the south pole, or other such incredible undertakings.

5 Tips to Communicate Organizational Change
Burlington – ON – November 15, 2022 – In his recent article, 5 Tips to Communicate Organizational Change, Bernard Coleman writes, “Change is an opportunity, and the outlook is the mindset.”

Tips to Succeed as an Incoming Tech Leader
Burlington – ON – November 11, 2022 – In her recent CIO Dive article, Tips to succeed as an incoming tech leader, Associate Editor Lindsey Wilkinson says, “To meet expectations, tech leaders need to start off on the right foot, especially if they plan to disrupt the technology status quo.”

Breaking News!! Pink Elephant Introduces a New Certification Course: IT Service Management Essentials
Burlington – ON – November 4, 2022 – Pink’s new IT Service Management Essentials (ISE) certification course will provide IT professionals with basic, real-life, and very practical guidance on how to understand IT service management as a quality system, as well as its components.

November Education Schedule – Includes our Amazing Black Friday Sale!
Burlington – ON – November 4, 2022 – Take advantage of our Black Friday Sale with these incredible offers...

Pink Elephant Announces a New IT Service Management Essentials Certification Course
Burlington – ON – October 26, 2022 - Working together with Professional Designations Corp (PDC) and industry experts, Pink Elephant announces an innovative IT Service Management Essentials certification course that will enable anyone working in IT or in roles that interact with IT to ensure their IT services are provisioned and supported to high standards of effectiveness, availability, and reliability – producing meaningful and expected results.

The Enemy of Success Isn’t Failure; It’s Comfort!
Burlington – ON – October 4, 2022 – In this blog, we feature Michelle Poler who is one of the exciting and inspiring keynote speakers presenting at Pink23 – our 26th International IT Service Management Conference and Exhibition.

Never Stop Learning – Part 2: the Importance of Continuous Learning for Organizations
Burlington – ON – September 27, 2022 – In part one of this two-part series, Never Stop Learning, we looked at the advantages that IT professionals will receive through continuous learning. In part two, we’ll focus on the benefits to the organization.

Never Stop Learning – Part 1: the Importance of Continuous Learning for Individuals
Burlington – ON – September 26, 2022 – Upskilling provides IT professionals with the must-have knowledge and skills that allow them to stay abreast of changes in the IT industry, better position themselves for promotions and career opportunities, and contribute to their organization’s ability to gain or remain competitive in today’s very fast-paced business arena.

C’mon IT Professionals! Prove You’ve Got What It Takes to Influence/Drive Strategic Business Decisions
Burlington – ON – August 26, 2022 – One of the most desired IT leadership traits today is business acumen. It’s become increasingly important as organizations find it essential to adopt, adapt, and sustain a digital transformation strategy that aligns to their wider business goals and includes a holistic approach across the enterprise.

Six Hot IT Leadership Trends – and Six Going Cold
Burlington – ON – August 23, 2022 – In his recent CIO article, 6 hot IT leadership trends — and 6 going cold, writer Paul Heltzel says, “Until recently, if you asked tech leaders what management trends were on the rise, they’d frequently point to aligning digital transformation with business outcomes. That has changed. Partly driven by the pandemic’s lasting effects, forward-looking tech leaders are leaning into team-first leadership models that help attract, diversify, and retain top talent."

How to Get Your Team on Board with Change – The Concepts of Belonging and Un-Belonging
Burlington – ON – August 22, 2022 – In their Harvard Business Review article, How to Get Your Team on Board with a Major Change, Deborah Rowland, Nicole Brauckmann, and Michael Thorley report that ”Most change management has shifted from a simplistic, top-down, ‘create a vision, change the structure, roll out the new program, and get buy-in’ approach to more emergent, empowered, and purpose-led approaches. But leading big, complex change is still a struggle — the rate of failure for transformation projects remains stubbornly high."

Why So Many CIOs Are Ineffective – and What to Do about It
Burlington – ON – August 19, 2022 – In his recent CIO Dive opinion post, Why So Many CIOs Are Ineffective – and What to Do about It PwC Partner, Advisory Services Mike McCarron asked, “Why, after CIOs have existed for so many decades, do we still struggle to legitimize the function as a true player in the C-suite”?

Licence To Fulfill (It’s British, Baby!)
Burlington – ON – August 17, 2022 – Thank you to all the keen-eyed grammar enthusiasts who have pointed out that the theme of Pink23 – Licence to Fulfill – doesn’t use the American spelling. We’re grateful you’re keeping a close eye on us! (Now our editor is really sweating...)

SuperCompetent: The Six Keys to Perform at Your Productive Best
Burlington – ON – August 11, 2022 – This blog features Laura Stack – who is renowned for being The Productivity Pro®, a best-selling author, and a noted authority on personal productivity. She will be a keynote speaker at Pink23, the 26th International IT Service Management Conference and Exhibition being held at the incomparable Bellagio in Las Vegas from February 26-March 1, 2023.

August Education Schedule – An Amazing and Diverse Array of Training Options!
Burlington – ON – August 4, 2022 – August has numerous awesome opportunities to participate in Pink Elephant’s major education and learning happenings.

Job Sculpting and How It Contributes to the Five Disciplines of Team Leaders
Burlington – ON – July 19, 2022 –The term, job sculpting, is a practice that was coined by New York Times best-selling authors Chester Elton and Adrian Gostick in their book, The Best Team Wins: The New Science of High Performance.

4 Types of Information Technology Cultures Explained
Burlington – ON – July 8, 2022 – In his recent TechTarget article, 4 Types of Information Technology Cultures Explained, writer Jerald Murphy says “The type of information technology culture your organization has determines the role of IT and the investments for which it will be more or less difficult to make a business case… IT leaders who understand their company's culture are better able to make the best use of their IT resources."

Pink Elephant Announces Six Inductees to the IT Service Management Hall of Fame
Burlington – ON – July 6, 2022 – During Pink22 – the 25th Annual International IT Service Management Conference and Exhibition recently held in Las Vegas – six IT service management luminaries were inducted into the IT Service Management (ITSM) Hall of Fame with one of them receiving the Hall of Fame President’s Distinction Award.

7 Leadership Traits Major Enterprises Look for in a CIO
Burlington – ON – June 28, 2022 – In his CIO article, 7 Leadership Traits Major Enterprises Look for in a CIO, contributing writer John Edwards says, “IT chiefs at the largest enterprises are typically expected to possess knowledge and skills that may be minor, or even completely unnecessary, as compared to the talents required by smaller organizations… Understanding exactly what top-tier enterprises are looking for in a CIO candidate is essential for any IT leader who’s hoping to make the leap to the majors."

7 Tips for Leading Productive Remote Teams
Burlington – ON – April 20, 2022 – In her recent CIO article, 7 Tips for Leading Productive Remote Teams, contributing writer Christina Wood says, “Staying productive in a hybrid environment is complicated. It depends on a wide variety of factors, not the least of which is how thoroughly the team’s leader has embraced it and developed the skills necessary to make it work.”

7 Traits of Indispensable IT Leaders (or How to Be an IT Hero)…
Burlington – ON – April 19, 2022 – As CIO contributing writer John Edwards says in his article, 7 traits of indispensable IT leaders, “There’s no better type of job security than indispensability. Once an IT leader is regarded as essential by their employer, recognition rises, colleagues begin listening, project doors swing open, and salaries and benefits skyrocket.”

The Service Catalog Is the Central Pillar of an IT Service Organization
Burlington – ON – April 12, 2022 – Editor’s note: The following blog is an update on Pink Elephant’s most popular blog post, IT Service Catalog Examples. Troy has now updated that blog – fifteen years later! Enjoy…

Leading with Authenticity in Times of Transition
Burlington – ON – April 8, 2022 – Pink Elephant is pleased to highlight our brand-new Organizational Change Management Applied certification course. It will take you beyond core organizational change management concepts, theories, and practices to provide a structured approach that enables IT professionals and leaders to implement and maintain change initiatives.

Highlights from the State of CIO 2022 Report: The Focus Turns to IT Fundamentals
Burlington – ON – April 6, 2022 – In her article, State of the CIO, 2022: Focus Turns to IT Fundamentals, contributing writer Beth Stackpole writes that “CIOs are once again walking a tightrope between innovation and operational excellence – this time, buoyed by strong LOB alliances and a lingering pandemic glow.”

10 Hard Truths of Change Management
Burlington – ON – March 28, 2022 – For more than 2,500 years, there has been one unavoidable truth about change – ever since Greek philosopher Heraclitus stated this (circa 500 BC): “Change is the only constant.”

Six Mindsets that Distinguish the Best Leaders from the Rest
Burlington – ON – March 24, 2022 – McKinsey has compiled the best lessons learned from the topmost ranks of outstanding leaders with their new book, CEO Excellence: The Six Mindsets that Distinguish the Best Leaders from the Rest.

Pink22 Highlights: 3 Amazing Advanced Case Studies
Burlington – ON – March 23, 2022 – Our annual conference (and this year we’re celebrating our 25th highly successful year on June 19-22!) is known for its very rich and extraordinary content, and one reason is the very progressive and cutting-edge case studies included in the program each year! In this blog, three Pink22 case study speakers and their sessions are featured.

New – Organizational Change Management Applied Certification Course!
Burlington – ON – March 15, 2022 – Pink Elephant is pleased to announce our brand-new Organizational Change Management Applied certification course. It will take you beyond the core concepts, theories, and practices to provide a structured approach that enables IT professionals and leaders to implement and maintain change initiatives.

March Education Schedule – A Magnificent Time to Acquire New ITSM Certifications and/or Upskill
Burlington – ON – February 17, 2022 – March’s training schedule includes our popular virtual, instructor-led public courses and features the launch of our brand-new Organizational Change Management Applied certification course.

The Top 8 Reasons Why You Should (wait, strike that) You NEED to Attend Pink22!
Burlington – ON – February 7, 2022 – Pink Elephant’s annual conference – the world’s # 1 ITSM event – originally scheduled for February 15-18, 2022 – has been rescheduled to June 19-22, 2022, at Bellagio, Las Vegas. Join us at Pink22 to celebrate our event’s silver jubilee! Yes, that’s right, twenty-five years of extraordinary learning from the world’s most notable business and IT professionals.

Top Books for IT Leaders in 2021/22
Burlington – ON – November 30, 2021 – At this time of the year and during the holiday break, many business leaders catch up on reading and sometimes turn to their very high piles of yet-to-be-read books that have been accumulating over the past many months. Just in case you don’t have any books to read and are looking, here are several for you to consider…

17 IT Management Certifications for IT Leaders
Burlington – ON – November 19, 2021 – In their November 4, 2021 article, 17 IT management certifications for IT leaders, CIO provided a summary of the technical skills and abilities that are required to lead IT teams, projects, and processes.

Make the Impossible Possible – Here Are 5 Ways to Do It!
Burlington – ON – September 28, 2021 – In this blog post, we’re introducing an amazing person who has made it his life’s work to share with the world how to live the life you really want – to the fullest!

Why Leaders Are Crucial to the $uccess of a DevOps Transformation
Burlington – ON – September 23, 2021 – World-renowned DevOps guru Gene Kim – a featured speaker at Pink22 – will reveal actions leaders can take to enable higher software delivery performances that will result in greater business value to your clients/customers and more powerful business outcomes across your organization.

Grassroots Leadership: How Little Things Make a BIG Difference
Burlington – ON – September 21, 2021 – Learn from former Naval Commander Michael Abrashoff, a featured speaker at Pink22, how you can use grassroots leadership to engage every individual in your crew (workforce), so they will work hard and share accountability for their own, as well as for your organization’s performance.

The Impact of Cognitive Biases on Organizational Change Management and How to Work with Them
Burlington – ON – September 15, 2021 – Become aware of how cognitive biases influence our thoughts, perspectives, and actions, especially when it comes to leading others through the process and transition of organizational change management.

Understanding Neuroscience and How to Rewire Your Brain for Maximum Performance
Burlington – ON – September 9, 2021 – Discover how advanced scientific knowledge about our brain health can help us effect changes in ourselves and others by taking back control of your mental and emotional health with certified neurolinguistic programming practitioner and author Klyn Elsbury – a featured speaker at Pink22.

Quack, Quack! The Duck Syndrome and What Leaders Need to Know About It
Burlington – ON – September 3, 2021 – If you’re a manager, how do you keep up with the demands placed on your team while creating a stress-free work atmosphere? Chester Elton will provide in-person guidance about how to deal with this question, and many others too, at Pink22 – Pink Elephant’s 25th Annual International Conference & Exhibition – where he is a featured speaker.

2021 State of DevOps Report: Cultural Issues Still the Biggest Barrier to Success
Burlington – ON – September 1, 2021 – The 2021 State of DevOps Report delves into the current DevOps’ trends and issues, with a focus on team identities and interaction paradigms. Here’s a brief review of the executive summary of the report.

Is Your Team Forming, Storming, or Performing? Here’s Why Leaders Need to Know…
Burlington – ON – August 24, 2021 – It’s a grim statistic. According to the Kotter Institute and others, only 30% of major change initiatives are successful and deliver the desired value. Want to be with the 70% that Fail – or the 30% that succeed….?

What It Takes to Be an Effective Agile Scrum Product Owner – Take This Revealing Questionnaire!
Burlington – ON – August 19, 2021 – Do you have what it takes to be an Agile Scrum Product Owner? Here are some of the key skills and traits, as well as an assessment to help you find out.

August Education Schedule – Check Out Our Amazing New Course
Burlington – ON – July 27, 2021 – August’s schedule includes our popular virtual, instructor-led public courses, featuring the premiere of our DevOps Engineer certification course, which is part of our evolving and expanding DevOps portfolio.

Pink22 Featured Speaker - Gene Kim and the Five Ideals of DevOps
Burlington – ON – July 21, 2021 – Learn about the five ideals of DevOps – directly from Gene Kim, himself – at Pink22, the 25th Annual International IT Service Management Conference and Exhibition being held February 15-18, 2022, at the incomparable Bellagio in Las Vegas.

New Certification Course Alert: DevOps Engineer and Why This Role Is Critical for Effective ITSM
Burlington – ON – July 15, 2021 – Pink Elephant has not only evolved our comprehensive DevOps training portfolio but we’re also expanding it. Currently, we offer DevOps Essentials and DevOps Leadership and are pleased to introduce our DevOps Engineer certification course.

IT Leadership Alert! Pink22 Offers Expert Guidance Specific to IT Leaders
Burlington – ON – July 7, 2021 – Leaders have their own set of professional needs. That's why Pink Elephant is offering a complete track of sessions explicitly focused on IT leadership and strategic management at Pink22!

Elevate Your Pink22 Experience with the New and Exclusive Executive VIP Pass
Burlington – ON – June 24, 2021 – What’s new at #Pink22? Lots! Including a new pass. We’re pleased to introduce the Executive VIP Pass. Get ready to take your conference experience to the next level…

Pink22 Profile: Take a Quantum Leap into the Future of IT with Dr. Shohini Ghose
Burlington – ON – June 09, 2021 – Are you curious about the mysteries of quantum computing? Learn how this real, emerging technology holds the potential to transform medicine, create unbreakable encryption, and to even teleport information.

Pink22 Spotlight: Keynote Ben Nemtin’s Five Steps to Make the Impossible Possible
Burlington – ON – June 01, 2021 – New York Times best-selling author Ben Nemtin will be a Pink22 keynote speaker at Pink22, the 25th International IT Service Management Conference and Exhibition, being held February 15-18, 2022 at the incomparable Bellagio in Las Vegas.

Pink22 Spotlight: Leadership and Organizational Culture Guru Chester Elton
Burlington, ON – May 26, 2021 – Learn from Chester Elton – ranked as the world’s #2 top organizational culture expert, as well as the world’s #4 top leadership expert by Global Gurus’ research organization in 2020 – at Pink22, the 25th Annual International IT Service Management Conference and Exhibition!

Pink22 Spotlight: Former Navy Commander and Leadership/Teamwork Expert Michael Abrashoff
Burlington, ON – May 20, 2021 – To mark our annual conference’s silver jubilee, we’re thrilled to welcome leadership and teamwork expert and New York Times best-selling author Michael Abrashoff, a former Navy Commander of the USS Benfold.

Pink22 – Join the Silver Jubilee Celebration!
Burlington, ON – May 17, 2021 – Mark your calendars and reserve your place now – at no risk. Pink’s 25th International IT Service Management Conference and Exhibition will take place at the world-renowned and beautiful Bellagio Hotel in Las Vegas from February 15-18, 2022. It’s our silver jubilee celebration, and we have a seat waiting for you…

May Education Schedule – It’s a Magnificent Month to Upskill
Burlington, ON – May 5, 2021 – Review the virtual, instructor-led public courses being offered in May that include IT Business Relationship Manager and Lean IT Kaizen: Implementing Lean IT Practices that are only offered a few times a year (most are available in a self-paced format, too)!

IT Business Perspective in Action Online Symposium – A Must-Attend Event!
Burlington, ON – May 3, 2021 – The role of the CIO and IT, in general, is rapidly changing – according to the Spring 2021 issue of CIO. Ninety-six percent of the CIOs and IT leaders polled said their role is expanding beyond traditional IT responsibilities.

Save Time and Money when Choosing an ITSM Tool Set with PinkSELECT
Burlington, ON – April 28, 2021 – Leverage Pink Elephant’s 40+ years of in-depth expertise and industry experience, as well as out familiarity with multiple vendors around the work, to match a tool set to your organization by using our PinkSELECT approach.

The State of CIO Research Reveals a Top Priority Is to Strengthen IT and Business Collaboration
Burlington, ON – April 27, 2021 – Review the recently released research in the Spring 2021 digital issue of CIO. It contains numerous intriguing insights and eye-opening results about the impact of the evolving role of the CIO and where they’re headed in the next three years.

Spotlight on Agile Scrum Master Certification
Burlington, ON – March 11, 2021 – Gain the must-have knowledge to become a certified Agile Scrum Master. Pink's Agile Scrum Master course includes several recent, important updates based on the revised 2020 Scrum Guide. Plus, we're offering a NEW self-paced online learning option, March 26^th.

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