Pink Elephant Announces the Addition of ITIL 4 Practices to PinkVERIFY – the Industry’s #1 Assessment Certification for IT Service Management Tools

Five new ITIL 4 practices introduced with more to come soon!

Burlington, ON – June 23, 2020 – Pink Elephant is pleased to announce it has added five ITIL® 4 practices to its industry-endorsed PinkVERIFY™ ITSM tool assessment service.

Since 1998, PinkVERIFY has been an internationally recognized guarantee of quality and trust that shows a vendor’s commitment to ITIL best practices. ITIL 4 was released just over a year ago and Pink Elephant recently began work to add the new ITIL 4 practices to the PinkVERIFY assessment. There are currently five ITIL 4 practices available for assessment, with new processes being introduced throughout 2020. The five new ITIL 4 practices include:

“PinkVERIFY certification has become increasingly important to IT organizations seeking to purchase ITIL-compatible tools. In fact, most ask specifically for proof of PinkVERIFY certification in their RFPs,” said Fatima Cabral, CEO of Pink Elephant.

“As IT organizations seek to improve and upgrade their IT service management toolsets, they continue to search out software solutions that are aligned with ITIL practices, and most recently, ITIL 4’s new service value system model.”

Find out more information about PinkVERIFY here or contact 1-888-273-PINK or

About Pink Elephant

We Lead the Way! A premier global training, consulting, and conference service provider, Pink Elephant has an undisputed reputation for leading the way. We’re proud of our pioneering and innovative spirit, which has enabled us to introduce and spearhead many revolutionary concepts and programs since our inception 40 years ago.

To learn more about Pink Elephant and our full portfolio of training, consulting and special events, visit

For Media Inquiries, contact:

Deana Beltsis
Marketing Department
Pink Elephant
Toll Free: 1-888-273-7465