PinkVERIFY™

PinkVERIFY® is an internationally recognized IT service management (ITSM) tool suite assessment service. It was created in 1998 to:

This certification allows vendors and service providers to hold a valid PinkVERIFY trademark licence and use the PinkVERIFY logo for marketing purposes.

With the aid of Pink Elephant’s experienced consultants, PinkVERIFY is a service that objectively assesses a software tool’s enabling features against ITIL terminology, functionality, integration, and workflow requirements.

PinkVERIFY was updated in 2011 to reference the new processes and requirements that came with ITIL v3. Look at the PinkVERIFY 2011 Self Assessment Criteria page to download the free self-assessment to check your tool’s compatibility to ITIL v 3. Look at the PinkVERIFY 2011 Toolsets page to see the list of commercially available products that meet the PinkVERIFY 2011 requirements for ITIL v3 compatibility. The full scope for PinkVERIFY 2011 includes:

Asset Management
Availability Management
Capacity Management 
Change Management
Event Management
Financial Management
Incident Management
IT Service Continuity Management

Knowledge Management
Problem Management
Release & Deployment Management
Request Fulfillment 
Service Asset & Configuration Management
Service Catalog Management
Service Level Management
Service Portfolio Management

PinkVERIFY ITIL 4 is currently under development and when completed in mid-2020 it will include a page to download a new, free self-assessment to check your tool’s compatibility to the requirements for ITIL 4 and its related processes and practices. It will also include a page to review the list of commercially available products that meet the PinkVERIFY ITIL 4 requirements for ITIL 4 compatibility. The initial scope for PinkVERIFY ITIL 4 will include:

IT Asset Management
Availability Management
Capacity & Performance Management
Change Enablement
Monitoring & Event Management
Service Financial Management
Incident Management
Service Continuity Management

Knowledge Management
Problem Management
Release Management
Deployment Management
Service Request Management
Service Configuration Management
Service Catalog Management
Service Level Management
Portfolio Management

This elite certification is not only held in the highest regard among the ITSM community, it is a beacon of quality and trust. All tools that achieve PinkVERIFY status are awarded with a certificate of pass, as well as the ability to put Pink Elephant’s PinkVERIFY logo on marketing materials. When choosing a tool, be sure to look for the PinkVERIFY certificate of approval or the PinkVERIFY logo.


If you’re a practitioner:

PinkVERIFY helps you identify ITSM tools that support your use of ITIL processes.

It gives you confidence the tool has achieved a level of alignment with the ITIL processes through its workflows, functionality, terminology, and documentation.

If you’re a software vendor:

PinkVERIFY is recognized throughout the IT community as the assessment certification to achieve for your ITSM toolset. Since 1998, your prospective customers have looked at the PinkVERIFY tool list as the first step in identifying products for their short list.

It provides you with a process to demonstrate and certify your product’s ITIL compatibility for workflows, functionality, terminology, and documentation against general platform, core, and integration criteria.

Contact Lisa Lyons today at: