IT Business Relationship Manager


This three-day course will prepare you for the exam leading to the IT Business Relationship Manager (IT-BRM®) Certification.

In today’s high-tech digital world, businesses are experiencing an unprecedented rate of change. At the center of it all is IT. Within IT, Business Relationship Management processes and the specific role of the Business Relationship Manager (BRM) play a critical role in achieving successful business results.

There is no doubt that the key role of the BRM is becoming increasingly vital as business units come to depend more on technology to drive business value. The need to have a designated role to ensure strong communication between IT and other departments has never been greater. But to be effective, BRMs must possess a deep understanding of an organization’s business processes, goals and objectives. Acting as an intermediary between IT and other departments, a BRM plays a big part in reducing business and IT barriers within an organization.

The IT Business Relationship Manager Certification course has been designed to give you the key teachings needed to be a highly effective BRM. It is presented in a systematic fashion and is based on customer feedback along with Pink’s own vast expertise, focusing on core principles of Business Relationship Management. The course delivers hands-on, interactive activities to help you:

  • Establish, build and maintain the relationship between IT as a service provider and internal business stakeholders
  • Identify business value and ensure that both IT and stakeholders understand the requirements to meet strategic goals
  • Identify business partner needs and requirements and ensure that the service provider can meet these needs as business needs change or evolve over time
  • Assist the business in understanding, measuring and leveraging the value of a service

There are three major differentiating components that run throughout the course. No other BRM course includes these components.

  1. The New iBRM Framework

    You will be introduced to the NEW Integrated Business Relationship Management Framework (iBRMF) made up of five lifecycle phases:

        1. Business & IT Strategy
        2. Customer Engagement
        3. Plan, Build, Test & Deploy
        4. Operational Excellence
        5. Continual Improvement

  2. Actionable BRM Maturity Model

    You will be encouraged to assess and identify the maturity levels for both your role AND the organization in each of the iBRM Framework phases – that’s a total of 10 measurement points. The course then recommends actions that can be taken at each measurement point for advancement through to the next maturity level.

  3. Practical Hands-On Activities

    Throughout the course you will be introduced to practical hands-on activities specially designed to build upon what you’re learning and help you apply the new techniques and practices back at work.

    Additionally, this course is organized and structured with an intuitively relatable flow where each topic in each module logically relates to the next, making it easy to follow and build upon.


  • Understand the purpose, objectives and challenges of implanting a BRM practice
  • Understand the IT Business Relationship Organizational Model to discover how to form a true partnership between the service provider and business units
  • Understand the Integrated Business Relationship Management Framework (iBRMF) and critical skills, tools, business and operational metrics for each phase
  • Understand how to increase business relationship maturity based on where you are today and how the BRM role matures as the BRM practice becomes more entrenched in the organization’s DNA
  • Understand the value of BRM planning and creation tools such as voice of customer (VoC), critical to quality (CTQ), the Kano model, value stream mapping, SIPOC, Gemba walk, capability roadmapping and gathering business requirements
  • Learn how to perform a value-based project assessment
  • Understand the role of the IT Business Relationship Manager in Organizational Change Management

  • Individuals involved in strategic development, marketing, business analysis, business case development, planning transition, or business process design
  • A BRM can come from a range of IT-focused backgrounds such as senior project managers, senior IT service portfolio managers, business analysts, or anyone who has managed an IT service provider organization
  • Anyone interested in maximizing business value (Business Relationship Managers or those in similar roles, Quality Managers and Service Level Managers)

There are no prerequisites for this course.


This course prepares participants for the exam leading to the IT Business Relationship Manager (IT-BRM®)Certification granted by Professional Designations:

  • Exam is 1 hour; multiple-choice; closed book
  • You will receive an exam voucher for the web-based exam, to be scheduled after the course
  • A passing mark of 65% is required to receive your certificate

Material for this course will only be provided as downloadable soft copy files that can be viewed on a variety of devices. Attendees may print a hard copy of the files in whatever format best meets their needs, and can use the files under the Pink Elephant Terms of Use.

All attendees are given access to Pink Elephant’s learning portal, which contains numerous value-added documents, e-files and enriching learning materials.


  • NEW! Self-Paced Online:
    • Learn at your own pace from your computer, anywhere at anytime. Get the FULL course in e-learning format for three months.
  • Public Web-Based:
    • On specific dates throughout the year; hosted live online with our expert instructor.
  • In-House:
    • Live Classroom: On dates convenient to you; exclusively for your team at your location with our expert instructor.
    • Live Web-Based: On dates convenient to you; exclusively for your team; hosted live online by our expert instructor.

If you would like more information on any of these options, please call us at 1-888-273-PINK, email us at, or ask your questions via our convenient Chat window at the bottom right corner of this page.


View terms and conditions related to public courses.

Fees do not include applicable tax, which is payable for all events presented in Canada.

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Course Summary

Duration :
Public / In-House: 3 Days
Self-Paced Online: 3 Months

Formats Offered:
NEW! Self-Paced Online

  • Live Classroom
  • Web-Based
  • Live Classroom
  • Web-Based
  • Live Classroom
  • Web-Based

Exam Provider:
Professional Designations

Troy DuMoulin, Pink Elephant’s VP of Research and Development shares his thoughts about Pink’s IT Business Relationship Manager course.

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The Not-So-Secret Top 5 Reasons to Choose Pink’s Trainers
Purchase Course
Course Dates for IT Business Relationship Manager
Course Fee
Self-Paced Online
CAD 855.00
Public Dates - Virtual Classroom
Sep 16-18 2020
CAD 2,595.00
Public Dates - Virtual Classroom
Nov 16-18 2020
CAD 2,595.00