Build A Business Case


This document follows a step-by-step approach and shows you how to communicate the benefits and the ROI from attending our annual international conference, now in its 20th highly successful year.

We are aware that it can be difficult to win department funds for attending conferences and other professional development events. The good news is Pink's conference is centered on the very concept that external objective sources are advocating during tough times building efficient processes based on proven frameworks.

We are confident that if you walk away with even one idea you learned at our conference, then go back to work and implement it, this would more than pay for your conference registration fee as well as all travel related costs.

If you need any assistance, don't hesitate to contact Stephany Dancy (s.dancy@pinkelephant.com) at
1-888-273-PINK, extension 441.

View the Building A Business Case document.

  • "I was overall incredibly pleased with all of the sessions I attended. I found the format and content to be spot on and am excited for Pink16." "Speakers were fantastic, knowledgeable and inspirational." "I loved all these sessions and feel I walked away with something from each session." "Fantastic Keynotes!! Always!" "Keynotes are always my favourite!" "I thought the networking sessions were great. I had some great networking opportunities and left with some great beginnings to long lasting relationships." "...this has been by far my favorite one to attend and will try to convince my organization to continue to allow me to attend." "This was my first time attending Pink, I was blown away with the professionalism, the content, and the format. By far my best conference experience ever." "I will most definitely come back to this conference, it was highly useful and the topics that were discussed are right in line with what our company is doing right now." "This was the best work related conference I have ever been to." "It was my second Pink conference and I plan on coming back." "This was my 5th year and it's always been great. This year was no different." "This conference was amazing. I was actually sad to leave." "I would like to be able to attend this conference every year. This conference provides a good mix of technical, leadership and inspirational content. Great job." "I'm coming back next year. Only question is whether I bring 1 or 3 people." "I will be retiring soon. I may just go back to this next up coming Pink conferences on my own dime. I was that impressed." "I've attended several conferences but this was my first Pink Elephant and I truly found it to be one of the best I've attended." "I really enjoyed the conference and got a lot out of it. I got one additional person to go this year, next year I'm hoping to get two more." "Conference is exceptionally well organized with a great variety of speakers, breakout sessions and networking opportunities." "I always find the conference valuable and fun. A nice combination." "Invaluable, will definitely be coming back again. Great mix of networking and learning. Will be recommending this to others for sure. Thanks!" "It was my first conference and the experience was great." "This was my first year and I was very pleased with the conference! Will be coming back next year =)" "This conference was fabulous. The people were great, kind, and helpful."