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Track Descriptions

"No other IT conference matches Pink's for speakers and in-depth meaningful content...very worthwhile investment of my time and money."

Participate in a truly extraordinary education experience – 15 tracks, 160+ sessions!

Pink has the undisputed reputation for developing an unsurpassed line-up of speakers and meaningful subject matter. As a result of our unwavering commitment, we are very proud to present what is widely acknowledged as the premier ITSM and ITIL® event.

What makes us stand out above the rest? It’s our very rich and meaningful program content!


Track 1 – Leadership & The ABCs Of ITSM

One main reason why major change implementations fail is because leaders don’t effectively address the ABCs (Attitude, Behavior and Culture) – the “people side” of change. Speakers in this track will provide proven and practical how-tos for effectively managing and leading people through the process of change.


Track 2 – Strategic IT Management

Find out how to apply a strong IT business strategic perspective from pioneering and innovative CIOs, industry experts, and the foremost academic authorities.


Track 3 – Beyond Theory: Making ITSM "Real"

There’s the theory in the books and certification programs, then there’s the real world! This track features IT practitioners who have been successful in applying a “fit for purpose” approach to ITSM, and experts who help others achieve successful results.


Track 4 – IT Business School

Leading academics will discuss their latest research and findings, and show you how to apply the most important lessons taught in business schools and MBA programs to IT management.


Track 5 – ITSM Project Management Best Practices

Project Management continues to be a critical function in all organizations. Whether or not an IT project succeeds depends to a large degree on how effectively project management best practices are applied. Attend these sessions to find out how to achieve successful outcomes.


Track 6 – The IT Situation Room

Join us in the Situation Room to address a wide range of today’s most pressing business and IT subjects. Meet the “insiders” and get up-to-date with all the very latest information, trends and news you need to know to make informed decisions about how to successfully manage your IT operation and develop effective business plans.


Track 7 – Service Support & Operations

The Service Desk, and closely related operational processes, continue to be major focus areas for many of today’s IT organizations. What do IT support managers need to know to achieve operational excellence? Find out from leading support industry experts and case study practitioners featured in this track.


Track 8 – How-To ITIL Clinics

These sessions, taught by Pink's highly knowledgeable and experienced ITIL experts, are very instructional and discussion-based in nature to take you beyond the content of the certification courses. You have ample opportunity to ask your most pressing questions and get expert guidance from the industry's best. Each session includes recommended steps for success, and barriers/pitfalls to avoid with suggestions for how these can be overcome.


Track 9 – CSI Through Balanced Scorecard, PDCA, Six Sigma & CMMI

Continual Service Improvement (CSI) in IT is an ongoing effort to improve services or processes. These efforts can seek incremental improvement over time, or breakthrough improvement all at once. To be truly effective, a deliberate CSI approach must be culturally embraced. Do you know how? Find out from successful IT managers and industry experts.


Track 10 – Using Frameworks To Achieve Business Value, Outcomes & Results

Lean IT, ISO 20000, ISO 27002, ITIL, and more – how should IT organizations really be using these to successfully achieve true business value? And, which ones provide what benefits? The best minds in the industry are on hand to tell you.


Track 11 – COBIT® & IT Governance

Do you understand the importance of IT governance, but are having difficulty getting your people, processes and tools in sync? Attend these sessions to hear from leading industry experts and case studies about how to implement a sound IT governance framework, including COBIT.


Track 12 – Tools & Technology

Case studies, suppliers, and industry experts show you what it really takes for successful process implementation and integration, for enabling better decision-making, and for monitoring service performance to identify continual improvement opportunities.


Track 13 – Breakfast Clubs

Attention early risers! Our conference provides non-stop learning. Join our early morning sessions each day for value-added presentations and discussion forums that enable you to get a head start on your day. A varied line-up of speakers will be on hand from all walks of life to share insights, provide practical guidance, and highlight successes and lessons learned.


Track 14 – Networking Focus Groups

You are not alone! Many others share common issues, challenges and questions, so there’s no need to reinvent the wheel. Bring your most pressing questions and challenges to these networking sessions and focus groups to learn how others have tackled the ups and downs of ITIL and ITSM projects, and IT improvement initiatives.


Track 15 – Half-Day Workshops

Industry Exclusive! Sessions in this track are half-day workshops – they are not your typical breakouts! Instead, an industry expert including Pink’s highly respected consultants, will take participants through specific IT and business processes and provide valuable “how-tos” and a “health check.” It’s like getting free consulting! At the end of the sessions, you’ll have many take-aways that you can start implementing as soon as you get back to work. Choose from one of the many workshops, ranging from operational to strategic in focus.