Marketing Director

A key member of our leadership team, the Marketing Director will be responsible for developing, executing and delivering the company’s marketing strategy to drive the business forward through a range of traditional and digital channels.

Key Responsibilities

• Work closely with company leadership to develop an overall marketing and communications strategy
• Work closely with other departments to develop specific marketing plans for each service line/product
• Identify and prioritize marketing objectives, working closely with marketing team members to develop and execute action plans to achieve them
• Provide overall direction for Pink Elephant’s company websites with a focus on:
  • Improving the design, usability, content and conversion points
  • Employing best practice SEO and PPC strategies to drive online traffic and conversion rates
  • Ensuring website content is current, accurate and consistent with company standards
  • Developing and executing plans for the growth and promotion of the company’s web properties
• Manage all related online media (blogs, social media, etc.) to broaden the company’s online community and further enhance the company’s brand;
• Explore new media and emerging technologies in the digital landscape to identify new opportunities and leverage them to enhance the effectiveness of the company’s marketing efforts
• Work with the Director, Business Development to plan and implement all online marketing campaigns including digital campaign collateral;
• Provide overall direction for the development, production and delivery of printed marketing materials;
• Review the performance of all marketing channels, vehicles, tools (website, email campaigns, social media, printed materials, etc.) to track associated costs and resulting revenue and identify trends
• Assess the ROI of all marketing channels, vehicles, tools in order to refine marketing strategy and optimize channels that provide optimal ROI
• Provide

Experience and Qualifications

• Minimum 5 years experience in a business-to-business sales/customer service environment.
• Minimum 3 years experience in a management role with demonstrated experience managing outbound and inbound sales approaches.
• Previous experience in sales/customer service in a consulting, training or service environment will be an asset.
• Degree or diploma in a business-related field.

Skills and Competencies

• Results-oriented - proven ability to proactively assess progress against objectives and develop operational plans to achieve them.
• Team-oriented with exceptional ability to lead, motivate and coach team members to achieve results.
• Outstanding organization and time management skills - able to multi-task, prioritize and delegate effectively in a fast-paced environment.
• Customer-focused - solid understanding of customer service best practices.
• Strong attention to detail
• Excellent oral and written communication skills.
• Practical knowledge of CRM database software

Pink Elephant offers a challenging, entrepreneurial work environment and a competitive compensation and benefits plan including incentive bonuses.

If you would like to join an IT market leader and a dynamic entrepreneurial environment,

Please submit your resume and cover letter stating salary expectations by email to: resume@pinkelephant.com

Thank you for your interest in employment opportunities at Pink Elephant. Only those candidates only those selected for an interview will be contacted. No agencies please.