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About Pink

Who We Are

Operating through many offices across the globe, Pink Elephant is the world’s #1 supplier of ITIL® and IT Service Management (ITSM) conferences, education and consulting services. To date, close to 300,000 IT professionals have benefited from our expertise. Pink Elephant has been championing the growth of ITIL worldwide since its inception in 1989 – longer than any other supplier.


What We Do

Pink Elephant offers:

  • CONSULTING: Using ITIL and other best practice frameworks and approaches, Pink Elephant provides end-to-end solutions – from assessments, to strategic planning to implementation, continuous improvement and beyond. Experienced consultants work hand-in-hand with our customers every step of the way
  • ONLINE TOOLS: We offer many online course options for education, and many online tools to help with your ITIL and IT Service Management process improvement projects, including PinkATLAS, containing hundreds of process deployment documents
  • EDUCATION: Pink Elephant is the most prolific creator and widespread distributor of ITIL and IT Service Management training. We offer training for: ITIL, ISO, COBIT®, Lean and other IT service management best practice. Pink is internationally accredited with EXIN, ISEB, and Loyalist College, independent examination institutes that manage the ITIL certification program. The Project Management Institute (PMI) has also recognizes Pink as a Registered Education Provider
  • CONFERENCES: Pink Elephant is the world’s largest producer of IT Service Management conferences and delivers several major events per year to thousands of IT professionals.


What We Are Proud Of

ITSM Leadership

  • Pink Elephant has grown to become recognized globally as The IT Service Management Experts and we are very proud of our commitment to IT management best practice frameworks. In fact, Pink Elephant has been involved in the "ITIL project" since its inception in 1989.

ITIL V3 (Published in 2007):

  • Author of the Continual Service Improvement core volume
  • Member of ITIL V3's international exam qualification panel
  • Delivered the first ITIL V3 Foundations course
  • Trained more students in ITIL V3 than any other organization (Foundations, V2-V3 Foundations Bridging and V2-V3 Service Manager Bridging) with pass rates that exceed the industry average by double-digits
  • Pink’s ITIL trainers passed the very first V2-V3 Service Manager Bridging Course exam leading to the ‘ITIL Expert’ certification

ITIL V2 (Published in 2000):

  • Supported the development of ITIL V2’s core books:
    • Service Support (English and French editions)
    • Service Delivery (English and French editions)
  • First to market with public Foundation, Practitioner and Management ITIL certification courses in North America, and worked with EXIN to produce the associated exams

In addition, Pink Elephant has led the way:

  • Training close to 300,000 IT professionals in ITIL, including employees from over 80 of the Fortune 100 companies – more than any other organization worldwide
  • Offering among the highest customer approval ratings – 96% recommend Pink’s education
  • Launching the world’s first classroom-based, foundation-level certification course in Control Objectives for Information and Related Technology (COBIT®)
  • Introducing an approach to change when implementing ITIL based on the teachings of John P. Kotter (Professor of Leadership at Harvard Business School)
  • Promoting IT best practices internationally through podcasts, white papers, blogs, published books, news articles and in presentations at international IT events
  • Hosting the world’s largest and most respected IT Service Management Conference & Exhibition each February in Las Vegas, USA
  • Applying CMM (Capability Maturity Model) to assess ITIL processes
  • Launching PinkVERIFY™, the only independent certification program worldwide that recognizes software that supports specific IT management processes
  • Facilitating plans for an ITIL examination centre in North America (Loyalist College in Belleville, Ontario, Canada)
  • Serving as a founding member of the IT Service Management Forum (now itSMF) – the worldwide networking group for IT Service Management professionals


Where We Are - Global Presence

Pink Elephant is an international company with offices and/or partners in all major global regions:

  • Toronto, Ontario (corporate headquarters)
  • San Francisco, USA
  • Mexico City, Mexico
  • Brasilia, Brazil
  • Sao Paulo, Brazil
  • Hong Kong, China
  • Kuala Lumpur, Malaysia
  • Singapore
  • Reading, Berkshire, United Kingdom
  • South Africa, Africa
  • Sydney, Australia
  • Auckland, New Zealand


Awards We Have Won

Pink Elephant is recognized as a progressive and successful company and is the recipient of the following awards that reflect its corporate leadership excellence and business results:

  • Top 300 Canadian IT Companies – Awarded by Branham300
  • Top 100 Fastest Growing Companies in Canada – Awarded annually by PROFIT Magazine. Pink Elephant was recognized as one of Canada’s fastest-growing companies (based on a comparison of revenue growth for five consecutive years)
  • Top 100 Woman Entrepreneurs – 2001 to 2008: Awarded to Pink Elephant CEO, Fatima Cabral Ratcliffe, by PROFIT magazine
  • Ontario Global Traders Award – Awarded by the Ontario Government for achievements in innovation, leadership, product excellence and expansion into new markets
  • Finalist, 2011 Best Employer In Burlington. Awarded by The City of Burlington

To learn more about Pink Elephant’s services, call us at 1-888-273-PINK.

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