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About Pink

Who We Are

We Lead The Way! A premier global training, consulting and conference service provider, Pink Elephant has an undisputed reputation for leading the way. We’re proud of our pioneering and innovative spirit, which has enabled us to introduce and spearhead many revolutionary concepts and programs since our inception forty years ago.

What We Do

Pink Elephant’s service lines each provide different, but complementary business solutions:
  • TRAINING: Pink Elephant is the most prolific creator and widespread distributor of ITIL and ITSM training. We offer training for: ITIL, ISO, COBIT®, Lean and other ITSM best practices. Pink is internationally accredited with EXIN, APMG, and PEOPLECERT, independent examination institutes that manage the ITIL certification program. The Project Management Institute (PMI) also recognizes Pink as a Registered Education Provider
  • CONSULTING: Using ITIL and other best practice frameworks and approaches, Pink Elephant provides end-to-end solutions – from assessments, to strategic planning to implementation, continuous improvement and beyond. Experienced consultants work hand-in-hand with our customers every step of the way
  • CONFERENCES: Pink Elephant is the world’s largest producer of ITSM conferences and delivers several major events per year to thousands of IT professionals
  • ONLINE TOOLS: We offer many online course options for education, and many online tools to help with your ITIL and ITSM process improvement projects, including PinkATLAS™, which contains hundreds of process deployment documents
  • PinkVERIFY™: Pink Elephant’s internationally recognized “ITSM Tool Suite Stamp Of Approval” validates toolsets that meet a set of functional requirements as defined by ITIL best practices

What We Are Proud Of

ITSM Leadership

Pink Elephant has grown to become recognized globally as The IT Service Management Experts and is very proud of its commitment to IT best practice frameworks. In fact, Pink Elephant has been involved in the “ITIL project” since its inception in 1989:

ITIL V3 (Published in 2007):
  • Author of the Continual Service Improvement core volume
  • Member of ITIL V3’s international exam qualification panel
  • Delivered the first ITIL V3 Foundations course
  • Trained more students in ITIL V3 than any other organization (Foundations, V2-V3 Foundations Bridging and V2-V3 Service Manager Bridging) with pass rates that exceed the industry average
  • Pink’s ITIL trainers passed the very first V2-V3 Service Manager Bridging Course exam leading to the ‘ITIL Expert’ certification
ITIL V2 (Published in 2000):
  • Supported the development of ITIL V2’s core books:
    • Service Support (English and French editions)
    • Service Delivery (English and French editions)
  • First to market with public Foundation, Practitioner and Management ITIL certification courses in North America, and worked with EXIN to produce the associated exams
In addition, Pink Elephant has led the way:
  • Training more than 350,000 IT professionals in ITIL, including employees from over 80 of the Fortune 100 companies – more than any other organization worldwide
  • Offering among the highest customer approval ratings – 96% recommend Pink’s education
  • Launching the world’s first classroom-based, foundation-level certification course in Control Objectives for Information and Related Technology (COBIT®)
  • Introducing an approach to change when implementing ITIL based on the teachings of John P. Kotter (Professor of Leadership at Harvard Business School)
  • Promoting IT best practices internationally through podcasts, white papers, blogs, published books, news articles and in presentations at international IT events
  • Hosting the world’s largest and most respected ITSM Conference & Exhibition each February in Las Vegas, Nevada, USA, and annual ITSM Conferences in Singapore and Malaysia
  • Hosting the ITSM Leadership Forum annually in Scottsdale, Arizona, USA
  • Applying CMM (Capability Maturity Model) to assess ITIL processes
  • Launching PinkVERIFY, the first independent certification program worldwide that recognizes software that supports specific IT management processes
  • Facilitating plans for an ITIL examination center in North America – LCS (Loyalist Certification Services) in Belleville, Ontario, Canada
  • Serving as a founding member of the IT Service Management Forum (now itSMF) – the worldwide networking group for ITSM professionals
  • Helping to start up the Help Desk Institute Toronto Chapter – one of the first HDI Chapters established in North America
  • Organizing the Pink Think Tank – the first such gathering of ITSM’s greatest minds to facilitate the advancement of ITSM
  • Offering an online alternative for courses, including all 11 ITIL courses, to meet the needs of the modern IT professional

Where We Are - Global Presence

Pink Elephant is an international company with offices and/or partners in all major global regions:
  • Burlington, Ontario (corporate headquarters)
  • Chicago, USA
  • Mexico City, Mexico
  • Reading, United Kingdom
  • Voorburg, The Netherlands
  • Hellerup, Denmark
  • Stockholm, Sweden
  • Oslo, Norway
  • Woodmead, South Africa
  • Chaguanas, Trinidad and Tobago
  • Hong Kong, China
  • Kuala Lumpur, Malaysia
  • Singapore
  • Sydney, Australia
  • Auckland, New Zealand
  • Riyadh, Saudi Arabia

Awards We Have Won

Pink Elephant is recognized as a progressive and successful company and is the recipient of the following awards that reflect its corporate leadership excellence and business results:
  • Winner, Silver Award, Female Entrepreneur of the Year – Business Services – 11 to 2,500 Employees – 2013. Awarded Pink Elephant CEO, Fatima Cabral by the Stevie® Awards for Women in Business
  • Finalist, Best Employer In Burlington – 2011. Awarded by The City of Burlington
  • Top 100 Woman Entrepreneurs – 2001 to 2008: Awarded to Pink Elephant CEO, Fatima Cabral, by PROFIT magazine
  • Top 100 Fastest Growing Companies in Canada – Awarded annually by PROFIT Magazine. Pink Elephant was recognized as one of Canada’s fastest-growing companies (based on a comparison of revenue growth for five consecutive years)
  • Top 300 Canadian IT Companies – Awarded by Branham300
  • EXIN Award: Given to the organization with outstanding achievements in promoting the ITSM framework outlined in ITIL – the world’s most popular set of IT management best practices
  • Ontario Global Traders Award – 2002: Awarded by the Ontario Government for achievements in innovation, leadership, product excellence and expansion into new markets
To learn more about Pink Elephant’s services visit, or call us at 1-888-273-PINK.